MimoImagine
Meet your new play pal
Big joy.Tiny guide.
Mimo makes finding the right toy feel like play. Tell Mimo what kind of day you are having and discover something made for your imagination.
Hi! What shall we play today?
Meet the Play Pals
Three personalities, three kinds of play. Every friend helps children find a different way into the fun.
ZumiMove
PipaCreate
Choose your kind of fun
Simple categories designed around how children want to play, not how a warehouse labels a shelf.
Mimo's happy picks
Three playful recommendations with a clear age range, purpose and way to start playing.
Mimo favorite
Mimo Hug Pal
A soft storytelling buddy with five imagination cards.
$24
New
Color Pop Studio
Mess-friendly art tools for bright ideas and tiny hands.
$18
Best seller
Zoom Loop Track
A build-it-yourself race world with endless layouts.
$32
Tell Mimo the mood
Instead of filtering through endless products, start with what a child feels like doing today.
Today I feel like...
Mimo picked
Color Pop Studio
A bright little studio for making, mixing and proudly displaying new ideas.
Made for joyful decisions
The playful part is for children. The reassuring details are for the grown-ups shopping with them.
Play first
Products are organized by mood and kind of play, so discovery feels natural.
Clear for grown-ups
Age guidance, materials and learning value are easy to understand at a glance.
Mimo remembers
Wish lists and gift ideas become a friendly trail back to what made them smile.