Available for selected product, app and brand projects
Product and brand designer

I design ideas people want to use.

Useful, expressive and impossible to ignore. I turn early ideas into digital products, identities and experiences that feel clear from the first click.

GCGoCasual
VOTEPLANPACK
One trip · one shared plan

Plan the trip.
Split the chaos.

Create a trip
MMimo Playroom
Meet your new play pal

Big joy.
Tiny guide.

Mimo toy characterMeet Mimo
RROVA
Connected luggage

Your bag is close.

Carousel 3 · Terminal 44 minutes from you
Locate my bag
Selected work
Group travelGoCasualUX learningFitts LabPlayful retailMimo
Selected projects · 2026

Not just concepts. Experiences you can use.

Each project combines product thinking with a distinct visual idea. Open them, explore the interactions and see how every concept works.

GoCasual travel planning app screens
Group travel product01

GoCasual

Plan trips with friends, vote on dates, share a code and turn group chaos into one colourful plan.

Open project ↗
Mimo Playroom toy characters and mobile shop
Toy retail experience02

Mimo Playroom

A joyful toy store where playful characters make discovery feel like part of the product.

Open project ↗
ROVA Signal smart luggage tracking app screens
Connected luggage03

ROVA Signal

Smart luggage tracking designed to turn airport stress into clear, useful reassurance.

Open project ↗
Whyline B2B decision intelligence platform
B2B decision intelligence04

Whyline

A serious cloud operations report transformed into a clear and confident decision tool.

Open project ↗
LoopTag digital passport, lifecycle screens and NFC labels
Circular fashion product05

LoopTag

A digital passport that helps people care for, repair and resell the clothes they own.

Open project ↗
Fitts Lab target experiment with movement path and results comparison
Interactive UX learning06

Fitts Lab

A mini game that lets learners feel a design principle before reading the theory.

Open project ↗
VibeKit creative colour system
Creative colour tool07

VibeKit

A practical colour system for turning a mood into a coherent visual direction.

Open project ↗
Two Mode Planner mobile app screens
Playful productivity08

Two Mode Planner

A planning app that changes personality depending on how much structure the day needs.

Open project ↗
Sunny and Shady planner collection
Brand personality09

Sunny and Shady

A bright brand world built around contrast, character and an unmistakable tone.

Open project ↗
Two Harbors mooring app screens
Boating community10

Two Harbors Mooring

A practical Catalina companion for moorings, boaters and everything happening in the harbor.

Open project ↗
YOUR FIT92%Verified
COMFORTTrue to you
Fit confidence concept11

Stay True

A personal and inclusive fashion experience built around confidence, comfort and finding the right fit.

Open project ↗
About my practice

I combine product thinking with a strong visual point of view. The goal is never decoration. It is to make ideas clearer, easier and more memorable.

I work from early concept and user flow through interface, identity and interactive prototype. That means the idea stays coherent from the first decision to the final detail.

Product strategyUser flowsUI and UXVisual identityPrototypingCreative direction

Let's make something people feel.

If you have a product, app or brand that needs clarity and personality, I would love to hear about it.

Email Sofia