I build brands with a voice, and interfaces people understand at first glance.

I'm Sofia, a designer working between brand identity and product design. I like the part where a brand stops being a logo and starts being something people can hold, open and use.

I co-founded Sunny and Shady, a stationery brand that sells in two countries, so I know what it takes to carry an idea all the way to a product on a shelf: the concept, the 170 pages after it, and the shop it ends up in.